Author
Anna Chen
Content Analytics · Social Media Growth
Anna covers content analytics and platform strategy at Brave Picks. She has spent four years helping independent creators understand their data — particularly on YouTube and TikTok — and turn raw numbers into repeatable growth systems.
Her focus is the gap between what platform dashboards show and what creators actually need to decide: which formats to double down on, which hooks hold attention, and how to build a content system that compounds over time instead of guessing every upload.
Areas of expertise
Articles by Anna Chen (8)
-
Content Creators
What Are the Best YouTube Metrics for Growth? (5 That Actually Matter)
YouTube Studio shows 20+ metrics. Five actually predict channel growth. Here's which ones to track, what benchmarks to hit, and how to read them together.
May 4, 2026
-
Content Creators
What Is a Good CTR on YouTube? (Benchmarks by Channel Size)
YouTube CTR benchmarks vary by channel size, niche, and format. Here's what good actually looks like — and when to stop chasing the number.
May 4, 2026
-
Content Creators
TikTok Hook Types That Improve Retention
The first 1–3 seconds of your TikTok determine whether most people stay or swipe. Here are the four main hook types, when to use each, and how to find out which works best for your account.
April 10, 2026
-
Content Creators
You Don't Have a Content Problem. You Have a Feedback Problem.
Most YouTube creators publish consistently and still don't grow. The problem isn't content volume — it's the absence of a structured feedback system.
March 27, 2026
-
Content Creators
What Is a Good Completion Rate on TikTok?
Completion rate is TikTok's most important algorithmic signal. Here's what counts as good, how it varies by video length, and how to systematically improve yours.
March 7, 2026
-
Content Creators
Best TikTok Metrics to Track for Growth
Most TikTok creators track the wrong numbers. Here are the five metrics that actually predict growth — and how to read each one.
February 11, 2026
-
Content Creators
How to Track Your YouTube Analytics in Excel (The Right Way)
YouTube Studio shows you numbers. This guide shows you how to turn those numbers into a system — a simple Excel tracker that surfaces what's working, what to cut, and where to double down.
January 14, 2026
-
Content Creators
How to Find Winning Patterns on TikTok (And Stop Guessing)
Most TikTok creators post and hope. A small group tracks, analyzes, and repeats what works. This guide shows you how to find your winning patterns — the combinations of hook, format, and timing that drive real results.
January 7, 2026